UTM Career Centre- Social
Fusing storytelling, data, and design to power social engagement at scale.
Transforming student services into a scroll-stopping brand.
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The IDea
A holistic strategy to turn Career Centre communications into community touch points.
Development and execution of a comprehensive content system that aligned marketing strategy with academic calendars, career programming, and student life. From Reels and animated explainers to carousel guides and themed campaigns, each piece was designed to meet students where they are– on their feeds.
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Results
An adaptive ecosystem of content, driven by insight and empathy.
The result was a scalable social media system that increased reach and engagement, reduced friction for content creation, and humanized the Centre’s offerings through consistency, clarity, and creativity. All while managing a team of student staff and iterating on feedback loops across departments.
