Designing trust at first glance.
A visual identity for an immigration firm shaped by trust and strength.
Ubuntu Immigration needed a brand identity that stood out in a saturated space — one that conveyed both authority and approachability. Through deep collaboration with the founders, I led the design of a complete visual system including logo, typography, color palette, and brand collateral. The design took inspiration from African design forms while maintaining a contemporary aesthetic, helping establish credibility with a global, diverse clientele.
A brand system that reflects roots, resilience, and clarity.
The final identity system positioned Ubuntu as a trustworthy, human-centered firm for people navigating high-stakes decisions. The logo was carefully constructed to balance elegance and strength, while the broader system — from stationery to digital graphics– ensured coherence across touchpoints. The project underscored how visual storytelling can ground brand trust in both design and meaning.
