UTM Career Centre
Goal was to develop a consistent and professional employer-facing communication system that increases engagement with industry partners, builds credibility, and supports the work of the Employer Engagement team.

Employer Outreach & Engagement

The IDea

Strategic Marketing to Foster Employer Partnerships

Various campaigns which reimagined how the UTM Career Centre communicates with employers. With the goal of building stronger recruiter relationships and positioning UTM as a top destination for student talent, the project involved creating human-centered, strategically aligned content across print and digital channels

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Results

Building Employer Trust Through Targeted Communications

Through the creation of a new employer brochures, the launch of the Employer’s Scoop video series, email campaigns and strategic use of a dedicated LinkedIn page, we created touchpoints that were informative, human, and reflective of UTM’s value as a talent pipeline. Each initiative was guided by conversations with the Employer Engagement team, ensuring the work directly supported their outreach goals. Design and messaging were intentionally distinct from student-facing materials cleaner, more corporate, and brand-aligned.

Work
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